Mailing List Express is a powerful tool in any marketing and communications arsenal. You simply write one message and send it to your whole mailing list. The program's real power, however, is in its ability to personalize your communications. You can address everyone on your list by their first name, if you so choose. Or you can include other details, such as the town or city where they live (so long as you actually have that information in your customer database).

This makes for great customer and client relations - and has been shown to boost sales. Best of all, personalization is done at the click of a button - no tedious copying and pasting.

Mailing List Express is a must-have marketing tool, whatever line of business you're in. It lets you fire out personalized e-mail shots to existing and prospective customers and is ideal for sending out newsletters and ezines. It's also a very powerful PR (public relations) tool - press releases can be whizzed off to the media in minutes.

Mailing List Express Pro offer even more power.for example, has a built-in SMTP server - which means you can send mail directly without the need for an ISP server. This is useful if you are sending mail to large lists of recipients because some ISPs don't allow you to send thousands of messages at any one time

The program supports multi-part html messages with embedded images, combined text and html messages, and has a WYSIWYG html message editor built in. But if you prefer to use your own HTML editor, you can simply paste your work into program and it will be reproduced seamlessly (which is more than can be said for many similar bulk mailer programs). You can also send custom attachments to each recipient.